Now this may sound like odd advice if you’re an entrepreneur with global ambitions. So stop thinking big, and start thinking small. But here’s the thing: You don’t start with 100 million users. Over the last 20 years, I’ve worked on or invested in many companies that scaled to 100 million users or more. I’ll try to prove that theory through stories from some of the smartest entrepreneurs I know. On this episode, I’ll make the case that the only way an organization can truly scale is to first do things that don’t scale at all. HOFFMAN: I’m Reid Hoffman, co-founder of LinkedIn, partner at Greylock, and your host. In order to scale, you have to do things that don’t scale. I’d argue that painstaking, handcrafted labor is actually the foundation of his success. HOFFMAN: But what was a good sign was Brian’s willingness to work with his hands - burns and all. The answer was no, and this was not a good sign. At one point in the middle of the night I remember thinking, I wonder if when Mark Zuckerberg started Facebook he had to hot-glue breakfast cereal. I literally had to hot-glue 1,000 boxes of cereal. I had a perfect one-to-one ratio of burn to box. No one told me I had to hot-glue breakfast cereal, and they should call it burn glue because every time you get it on you, you burn you. But it came at a cost.ĬHESKY: We had to physically make the breakfast cereal ourselves, meaning we get a printed poster board and we had to fold it and hot-glue it. What if we created a Barack Obama-themed breakfast cereal? And we thought, what would a Barack Obama-themed breakfast cereal be called? Obama O’s, like Cheerios, “The breakfast of change.” We thought, “Well, we want to be a nonpartisan website, so we’d also need a John McCain-themed cereal.” John McCain was a captain in the Navy, and so we came up with Cap’n McCain’s, like Cap’n Crunch: “A maverick in every bite.” We ended up making a thousand boxes of collectible breakfast cereal. So we thought the presidential campaign is coming up.
What’s a nonperishable breakfast? Cereal. Maybe breakfast will.” So we thought, what if we could sell breakfast? Maybe we can make some money.
Brian was at the Democratic National Convention, hatching a PR campaign for Airbnb - one that could rescue the company and their credit card bills.ĬHESKY: Joe and I look at each other and we said, “We’re Air Bed and Breakfast. Barack Obama was running against John McCain. So for anyone who’s worried their company doesn’t have enough traction, that was our traction. By the way, we’ve been working for a year and a half. Eight years ago? A very different picture.ĬHESKY: We have this website and maybe 50 people a day are visiting it and we’re probably getting like 10 to 20 bookings a day. Co-founder and CEO of Airbnb, a service that lets you rent a couch for the night. REID HOFFMAN: That entrepreneur in need of a lifeline? That’s Brian Chesky. Joe is tens of thousands of dollars in credit card debt.
At this point I am $25,000 in credit card debt. You know those binders that you put baseball cards in? We put credit cards in them. We’re losing weight, and I didn’t have a lot of weight to lose. Moreover, except for children and elderly populations, no meta-analytic studies of CBT have been reported on specific subgroups, such as ethnic minorities and low income samples.ĬBT comprehensive review efficacy meta-analyses.BRIAN CHESKY: Joe and I are broke. However, additional research is needed to examine the efficacy of CBT for randomized-controlled studies. In general, the evidence-base of CBT is very strong. CBT showed higher response rates than the comparison conditions in 7 of these reviews and only one review reported that CBT had lower response rates than comparison treatments. Eleven studies compared response rates between CBT and other treatments or control conditions. The strongest support exists for CBT of anxiety disorders, somatoform disorders, bulimia, anger control problems, and general stress. Additional meta-analytic reviews examined the efficacy of CBT for various problems in children and elderly adults. We identified 269 meta-analytic studies and reviewed of those a representative sample of 106 meta-analyses examining CBT for the following problems: substance use disorder, schizophrenia and other psychotic disorders, depression and dysthymia, bipolar disorder, anxiety disorders, somatoform disorders, eating disorders, insomnia, personality disorders, anger and aggression, criminal behaviors, general stress, distress due to general medical conditions, chronic pain and fatigue, distress related to pregnancy complications and female hormonal conditions. The goal of this review was to provide a comprehensive survey of meta-analyses examining the efficacy of CBT. Cognitive behavioral therapy (CBT) refers to a popular therapeutic approach that has been applied to a variety of problems.
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